Products of Kindness

by Dominic Gadoury

What if we worked towards creating Products of Kindness? As a product leader, I often think about my various motivations for creating better products, such as:

  • Reducing Friction
  • Increasing Sales
  • Increasing Utilization
  • Marketing and Sales Sizzle
  • Attractive and Sexy UX
  • Improving my career

We could go on and on with this list, but this morning I was thinking about a new motivation. What if product people started with Kindness as a motivation for building better products? At the end of the day human beings are using and impacted by the things we build. They, like us, have jobs, bills , families, friends – and experience good days and bad days. What if we started our journey maps assuming that our users were having a rough day? How would that impact our interaction with the user’s experience of our product?

It raises further questions of how we can spread kindness in the experiences we create. How can our product bring a smile, make someone laugh, take the edge off the touch problems our products try to solve for? What is the buying process like? Does it make for a person who is happier and more fulfilled because they entered that credit card number and chose our product…or do they still have doubts and worries?

This week as I think about my product, I’m planning to think about this more and see how it changes my thoughts and planning for my products. How do you think it will make a difference?

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