Tom Brady Leadership

by By Bill Murphy Jr.

Tom Brady Leadership 101 Here…

Tom Brady has now won more Super Bowls than any other player in NFL history.

And in the minutes after the game, we got a small insight into why he’s so successful — after he kept using the same single word over and over and over.

You probably saw this unfold if you watched the game to the end: in the giant scrum that erupted at midfield afterward, CBS journalist Tracy Wolfson tried to get an interview with Brady, but he kept eluding her to embrace and congratulate other players.

It was fascinating in that we could hear snippets of the private conversations he was having on the field. The first player he rushed to embrace was Los Angeles Rams wide receiver Brandin Cooks.

“Cookie!” Brady yelled, as he pushed through the crowd on national television, to hug Cooks. “Love you, man. Love you. You had an unbelievable year.”

Then, Rams running back C.J. Anderson (it was tough to hear what they said), but then Patriots wide receiver Julian Edelman. It’s an emotional moment, but we can hear what Brady says at the end of their embrace: “I love you, dude. I love you, dude.”

Brady also has a long embrace with Patriots owner Robert Kraft. Again, it’s a scrum, and you can’t make out much of what’s being said. But at the very end: “I love you.”

Let’s talk a bit about that word: love.

Some of us are afraid of it. Others probably use it too quickly, maybe too often. But we all know it’s probably the most powerful feeling. 

As I saw Brady telling player after player (and an owner) that he loved them, I thought of an Army officer I interviewed in Iraq back in 2007. He had a family back home, and the separation of multiple combat tours was taking its toll.

He was starting to wonder whether he should get out of the military — but every time he thought of it, he stopped. Why did he stay? 

“I love Joe,” he told me. (“Joe” being slang for soldiers).

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