Efficiency Is the Enemy of Innovation
by Geoffrey James Contributing editor, Inc.com
Efficiency Is the Enemy of Innovation – Every once in a great while, the Harvard Business Review publishes an article that has the potential to redefine how we think about business fundamentals, like entrepreneurism and innovation. The recently-published “The High Price of Efficiency” is just such an article.
What It’s About
According to conventional wisdom, innovation disrupts industries. Small, innovative, nimble companies overtake and eventually destroy their dinosaur-like predecessors.
One archetype of “disruptive innovation” is the PC, which disrupted the computer industry that was based around minicomputers and mainframes. Another archetype is the Internet which, well, supposedly disrupted everything.
The underlying assumption behind these archetypes is that innovation creates greater efficiency (“faster, smarter, better”) thus propelling small, innovative companies forward at the expense of their larger, hide-bound competition.
There’s only one problem: while innovation might (sometimes) create greater efficiency, efficiency itself makes innovation less likely by causing a concentration of profit and power inside one or two companies inside each industry.
Take high tech, for instance. Google, Amazon, and Facebook completely dominate their respective markets to the point that no amount of innovation is likely to disrupt or displace them. Any startup that threatens their dominance is acquired and folded into the monopoly.
It’s not just high tech.
Martin cites how Waste Management completely dominates the trash collection business, an industry that once enjoyed multiple vendors. WM is efficient; so efficient that it drives competitors out of business, even if they might provide a better service.
The same is now true in virtually every industry, which have conglomerating into a one, two or (occasionally) a handful of market participants who have achieved efficiencies of scale and thus no longer need to innovate to survive.
The dominance of these mega-corporations is astounding. As author Roger L. Martin points out, “the 100 most profitable U.S. firms earn 84% of the profits of all public firms.” This was emphatically not the case 20 years ago.
Why It Matters
While concentration of power and profit into a handful of huge “efficient” companies can sometimes benefit consumers in the form of lower prices, the quest for efficiency has many highly-negative unintended consequences:
Social unrest. Efficiency through automation and outsourcing result, respectively, in unemployment and slave labor (which is far more common than most people realize). The result is misery and dissatisfaction that can lead to revolutions and dictatorships.
Structural fragility. Efficiency tends to create monolithic structures that easily damaged. A single blight, for example, can eliminate an entire sector of the agricultural industry. Similarly, a hacker penetrating Facebook compromises almost everyone’s data.
Corporate welfare. While Walmart offers low prices, each Walmart employee “costs taxpayers $2,759 annually for benefits necessitated by the low wages, such as food and energy subsidies, housing and health care assistance, and federal tax credits.”
Less entrepreneurism. There is an exact correlation between the rise of these mega-corporation in the past two decades and the decline in the number of startups, which has been steadily shrinking for years.